Sunday, May 2, 2010

Scroogenomics

By Joel Waldfogel

I know it sounds like "screw genomics", but it's actually an economics book that describes how gift giving, especially to people that are not close to you, can destroy a lot of value. The solution - improved retailer gift cards and charity gift cards. Read it if you are worried about what gifts to buy to all those people you have to buy gifts on Christmas! [173 pp.]

Book link

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