Monday, July 12, 2010

Predictably Irrational

By Dan Arieli

Apparently we are very reliable at making stupid decisions. Through sets of experiments the author shows what kind of non-wise decisions we make, and tries to find the underlying factors affecting our behavior. This is to make us aware of our tendency to make these mistakes. Awareness which in turn will help us avoid making them in the first place.
I found the writing a bit repetitive, but on the whole it was quite interesting.[368 pp.]

Book link